Most businesses publishing content are not doing it strategically. They write about what they find interesting, not about what their customers are searching for. The result is content that gets internal shares and no organic traffic.
We build content programs around search intent and keyword opportunity. The research phase identifies the exact queries your target customers are using at each stage of the buyer journey: awareness, consideration, and decision. The content plan covers every layer.
Each piece of content is briefed with a target keyword cluster, secondary terms, intended search intent, required depth, recommended structure, and internal linking targets. The writer is not guessing. The brief tells them exactly what Google needs to see for that page to compete.
Content SEO works best as a long-term program. Six months of consistent, properly targeted content typically produces 3-5 pages with meaningful organic traffic. At 12 months, the compounding effect of a well-structured content program starts to produce significant results.
What is included
Delivery: Monthly retainer. Keyword research and audit in the first month. Content production starts in month 2. Monthly reporting delivered by the 5th.
Results from this service
SEO content program produced 28 page-1 rankings in 14 months. Organic became the primary lead source.
Service-area content strategy drove organic visits from 180 to 4,100 per month in 11 months.
Questions about this service
Both. We research, brief, and write. You review and approve before anything goes live.
We can handle research and briefing only and let your team do the writing. Separate pricing applies for this configuration.
It depends entirely on the keyword and competitive landscape. Some queries are served by 800 words. Others need 3,000+. We brief the correct length, not an arbitrary target.